May 2009
1 post
Study: men give to charity to impress the opposite...
According to the academics at the University of Kent altruism is not the only reason why people, especially men, donate to charity. Rather it’s done to impress the opposite sex. Because of that the academics recommend charities to include ‘mating goals’, such as the face of an attractive woman or man, in fundraising campaigns to increase donations. Read the full story.
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