May
19
Study: men give to charity to impress the opposite sex
According to the academics at the University of Kent altruism is not the only reason why people, especially men, donate to charity. Rather it’s done to impress the opposite sex. Because of that the academics recommend charities to include ‘mating goals’, such as the face of an attractive woman or man, in fundraising campaigns to increase donations. Read the full story.
We’ve read the story but are not planning to add faces of people to the site, just so you know.
